Design To Tell A Story

What are your seeds? This question has been on my mind since hearing Anne Hamersky speak about her design process. Design is, at its core, storytelling, drawing from personal experiences and the world around us. For instance, Anne Hamersky’s connection to farming shaped her Food for Change campaign.  

"The designer's unique factor in design becomes more meaningful when it reflects something real."

One key takeaway for designers is always leaving room for the X factor in any project. While strategy is essential, flexibility is just as important. The best designs come from a balance between structure and creative freedom, allowing space for unexpected ideas to emerge.